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Is Your Business Ready for Seasonal Peaks?

Many businesses experience some seasonal ebb and flow that may drive fluctuations in their IT infrastructure usage. As an example, summer is a busy time for the coastal tourism industry that may result in increased traffic, bookings and registrations. Similarly, accounting firms may experience increased volume during the spring tax season.

As Thanksgiving and the holiday shopping season approaches, retailers should prepare for increases in technology utilization as shoppers make online purchases. For example, Black Friday and Cyber Monday can result in dramatic peaks in website traffic and online orders as consumers look to score big deals. Last year, $3.34 billion in online sales were made Black Friday and an additional $3.45 billion on Cyber Monday. According to an article by Forbes, outages due to server overload from increased website traffic cost retailers billions of dollars in 2016.

For any business, downtime and outages can have a major impact on the bottom line.

How can you prepare for seasonal volume?

In the past, seasonal businesses had to purchase enough computing, storage and network capabilities to accommodate peak utilization to ensure optimal performance. During the rest of the year, those resources would go unused until the peak season returned. With cloud computing, a consumptive-based resource model, businesses can subscribe to the exact amount of resources needed. The Cloud gives businesses the ability to quickly and easily scale up or down on-demand, meaning they can adjust resources to accommodate business needs at any time. With sophisticated cloud management tools, administrators can spin up load balanced and backed up duplicate instances of web or database servers within minutes.

Immedion’s cloud management tool lets you monitor usage and scale resources on demand from a single-pane-of-glass, making preparation for seasonal business fluctuations quick and painless. Working with a Cloud provider to engineer a flexible and scalable cloud solution for your business can make all the difference in ensuring your business can operate efficiently with increased seasonal volume.

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